It's all in the details...

Hi, I’m Katherine—a senior-level marketing and design strategist based in Central Connecticut.
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With over 20 years of experience in branding, marketing campaigns, and web design, I help organizations tell compelling stories, connect with their audiences, and achieve measurable results. My background blends creative direction with marketing strategy, so every project isn’t just visually strong—it’s also purposeful, engaging, and aligned with business goals.
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My philosophy is simple: listen first, market with clarity, and design with purpose. Whether you’re a small business, a nonprofit, or a growing brand, I partner with you to shape messaging, outreach, and visual identity in a way that’s clear, impactful, and built for growth.

What I Do
I work with small to mid-sized businesses and mission-driven organizations that need:

• Marketing Strategy & Campaigns
  Integrated marketing campaigns, content calendars, email marketing, social media, and analytics-driven reporting.
• Brand Identity
  Strategic naming, logo design, messaging frameworks, brand systems, and visual storytelling.
• Website Design & Digital Presence
  Responsive, user-friendly websites with strong UI/UX, optimized for engagement and outreach.
• Creative Direction & Communications
  Big-picture thinking across print and digital platforms, including infographics, reports, fundraising collateral, and event promotions.

Whether you’re launching something new or refining what’s already there, I bring focus, efficiency, and a marketing-driven design approach that delivers real results.


How I Work
I value collaboration, clear communication, and results-driven solutions. I work quickly, stay focused on what moves the needle, and prioritize creative approaches that are actionable and effective.
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I also believe in the power of community. My work often connects audiences to meaningful causes—and I’m part of a strong network of talented creatives, so if you need something beyond my scope, I’ll bring in the right people to support your goals.

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LUNA | THE BOSSY AUSSIE 
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Luna is our resident Chief Operating Officer AKA Herding Specialist. She's 9 years old and we have no doubt that she’s smarter than us. She’s always nearby, game for any adventure, curious and silly, loves hugs, has a huge fan club and keeps everything entertaining.
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SKILLS : Foot warmer, exercise coach, laugh provider.

​Things that make me insanely happy: 
+ My beautiful family
+ Exploring nature 
+ Fostering cats + kittens 
+ Aussie Shepherds (especially my Luna)
+ The beach (especially in Wellfleet, Ma)
+ Dirt Roads
+ Reading 
+ Naps
+ Skiing
+ Unexpected beauty
+ Spontaneous adventures
+ Food prepared for me
+ When my kids call me from the other room and tell me to look at the sky